4 Secrets to Selling Your Website Business

13th November 2019

If you have managed to build a successful website, you may be thinking about what you
need to do to sell it. Whether the time to sell is now or further into the future, there are a few
secrets that you can keep in mind to make sure the sale goes well.

  1. Know the future of your site Any potential buyer of your online business is going to be concerned with how your website will fair in the future. They will want to make sure that they will be able to make a return on their investment. The monthly revenue of your business will be important when it comes to this but so will the long-term growth. Being able to demonstrate steady growth in traffic and profit over the years is vital. You will also be able to increase the value of your business if you can show proof that there is an increase in the appearance of your business in searches or a similar indicator that there is going to be potential for the long-term growth of the business.
  2. Be as prepared as possible. A website, even more than a brick and mortar business, will need to be able to present as many statistics and figures as possible to potential buyers. Be sure that you have everything a buyer might want to see prepared for them. The earlier you think about what it is that you will need to present to a buyer, the more time you have to focus on getting things in order. You will need to be able to demonstrate the traffic to your site. This will include the unique visitors, the page views and the growth rate over time. It will also be important to point out where, geographically, the traffic comes from and what keywords are popular with your site. You should also be able to demonstrate the PageRank of your site. As well as this, you need to have statistics and information about the financials of your business. The earlier you keep detailed records of the financials of your site, the better. It is important to begin preparing for the sale of your business as early as possible so that a buyer can see the records.
  3. Optimise your profits before you sell Consider adding advertising to your site or, if you already have advertising, you should see if changing its position on your site can increase revenue. You can also experiment with changing the way you call your visitors to action. If you sell goods online, see if you can make changes to the way your customers checkout. Making it as easy as possible for them can help to increase your sales. Any increase in revenues will allow you to boost the value of your business during the negotiations. You should also focus on making changes to the messaging on your site. This means
    making sure that you have a clear and concise concept for your website that is consistent throughout. Getting your bounce rate down will only be possible if visitors to your site can figure out exactly what it is that you are offering them. As well as this, offer your audience something that they see as valuable.
  4. Make sure your website stands out. If you really want to attract buyers, the most important thing is that there is something about your website that is different. There needs to be something that makes your website stand out. Create a website with engaging and interesting content. You should always think about creating content that is of value to your user and gives them a reason to visit your site over
    any other. When it comes to selling your website, most buyers will be looking for an online business that is reliable and will continue to draw visitors to it long after the sale.

By Matthew Hernon is an Account Manager at Dynamis looking after Business Transfer Agents and Franchises across BusinessesForSale.com and FranchiseSales.com.

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